Belch, G. E., & Belch, M. A. (2001). Advertising and promotion: An intergrated marketing communications perspective (5th ed.). Boston: McGraw-Hill Irwin.
Chicago Style CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Intergrated Marketing Communications Perspective. 5th ed. Boston: McGraw-Hill Irwin, 2001.
MLA CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Intergrated Marketing Communications Perspective. 5th ed. Boston: McGraw-Hill Irwin, 2001.
Warning: These citations may not always be 100% accurate.