Jeannet, J., & Hennessey, H. D. (2001). Cases in global marketing strategies (5th ed.). Boston, New York: Houghton Mifflin Company.
Chicago Style CitationJeannet, Jean-Pierre., and H. David Hennessey. Cases in Global Marketing Strategies. 5th ed. Boston, New York: Houghton Mifflin Company, 2001.
MLA CitationJeannet, Jean-Pierre., and H. David Hennessey. Cases in Global Marketing Strategies. 5th ed. Boston, New York: Houghton Mifflin Company, 2001.
Warning: These citations may not always be 100% accurate.