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|a Aaker, David A.
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|a Marketing research /
|c David A. Aaker, V. Kumar, George S. Day.
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| 250 |
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|a 7th ed..
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| 260 |
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|a New York:
|b John Wiley & Sons,
|c 1995.
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| 300 |
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|a p.:
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|a Includes bibliographical references and index
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| 650 |
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|c Open Shelf
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