APA Citation

Aaker, D. A. (1995). Marketing research (7th ed.). New York: John Wiley & Sons.

Chicago Style Citation

Aaker, David A. Marketing Research. 7th ed. New York: John Wiley & Sons, 1995.

MLA Citation

Aaker, David A. Marketing Research. 7th ed. New York: John Wiley & Sons, 1995.

Warning: These citations may not always be 100% accurate.