Cases in marketing management /

Main Author: Moutinho, Luiz
Published: Harlow, England: Addison-Wesley, 1995.
Edition:2nd ed..
Subjects:
LEADER 00793cam a2200265 7i4500
001 0000007837
005 20150325090000.0
003 iicp-my
005 20021204215100.0
008 000000 00
020 |a 0201627442  
039 9 |y 200212042151  |z VLOAD 
090 0 0 |a 658.8   |b MOU 
100 |a Moutinho, Luiz  
245 0 0 |a Cases in marketing management /   |c Luiz Moutinho. 
250 |a 2nd ed.. 
260 |a Harlow, England:   |b Addison-Wesley,   |c 1995. 
300 |a p.:   |b ill.;   |c cm.. 
500 |a Includes index 
650 0 |a Marketing --   |x Case studies.  
999 |a 1000013920  |b Book  |c Yellow Spot 
999 |a 1000014279  |b Book  |c White Spot 
999 |a 1000014280  |b Book  |c Red Spot 
999 |a 1000014281  |b Book  |c Green Spot 
999 |a 1000014282  |b Book  |c White Spot