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Cases in marketing management
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Cases in marketing management
Main Author:
Moutinho, Luiz
Published:
Harlow, England:
Addison-Wesley,
1995.
Edition:
2nd ed..
Subjects:
Marketing --
>
Case studies.
Holdings
Description
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Item Description:
Includes index
Physical Description:
p.: ill.; cm..
ISBN:
0201627442
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