Exploring marketing research

Main Author: Zikmund, William G.
Published: Fort Worth: Dryden Press, 2000.
Edition:7th ed..
Series:The Dryden series for marketing
Subjects:
LEADER 00749cam a2200241 7i4500
001 0000007828
005 20150325090000.0
003 iicp-my
005 20030416155800.0
008 000000 00
020 |a 0030262186  
039 9 |a 200304161558  |b staff  |c 200304011124  |d staff  |y 200212042151  |z VLOAD 
090 0 0 |a 658.8321   |b ZIK 
100 |a Zikmund, William G.  
245 0 0 |a Exploring marketing research   |c by William G. Zikmund.. 
250 |a 7th ed.. 
260 |a Fort Worth:   |b Dryden Press,   |c 2000. 
300 |a p.:   |b ill.;   |c cm.. 
490 |a The Dryden series for marketing 
500 |a Includes index 
650 0 |a Marketing research.  
999 |a 1000014163  |b Book  |c Yellow Spot 
999 |a 1000014408  |b Book  |c Green Spot