Exploring marketing research
| Main Author: | |
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| Published: |
Fort Worth:
Dryden Press,
2000.
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| Edition: | 7th ed.. |
| Series: | The Dryden series for marketing
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | p.: ill.; cm.. |
| ISBN: | 0030262186 |