APA Citation

Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Fort Worth: Dryden Press.

Chicago Style Citation

Zikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

MLA Citation

Zikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

Warning: These citations may not always be 100% accurate.