Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Fort Worth: Dryden Press.
Chicago Style CitationZikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.
MLA CitationZikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.
Warning: These citations may not always be 100% accurate.