Jain, S. C. (2000). Marketing planning and strategy (6th ed.). Cincinnati, Ohio: South-Western College Publishing.
Chicago Style CitationJain, Subhash C. Marketing Planning and Strategy. 6th ed. Cincinnati, Ohio: South-Western College Publishing, 2000.
MLA CitationJain, Subhash C. Marketing Planning and Strategy. 6th ed. Cincinnati, Ohio: South-Western College Publishing, 2000.
Warning: These citations may not always be 100% accurate.