00753cam a2200229 7i4500 0000007770 20150325090000.0 iicp-my 20021204215100.0 000000 00 0844233498 200212042151 VLOAD 658.84 ROM Roman, Ernan. Integrated direct marketing by Ernan Roman.. IIlinois: NTC Business Books, 1995.. p.: ill.; cm.. The cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales. Direct marketing. 1000013995 Book White Spot 1000013997 Book White Spot 1000013998 Book Yellow Spot