Marketing management : a strategic approach with a global orientation /

Main Author: Boyd, Harper W.
Published: Boston, Massachusetts: Irwin McGraw-Hill, 1998.
Subjects:
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100 0 |a Boyd, Harper W.  
245 0 0 |a Marketing management :   |b a strategic approach with a global orientation /   |c Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. 
260 |a Boston, Massachusetts:   |b Irwin McGraw-Hill,   |c 1998. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing --   |x Management.  
999 |a 1000011289  |b Book  |c White Spot