Boyd, H. W. (1998). Marketing management: A strategic approach with a global orientation. Boston, Massachusetts: Irwin McGraw-Hill.
Chicago Style CitationBoyd, Harper W. Marketing Management: A Strategic Approach With a Global Orientation. Boston, Massachusetts: Irwin McGraw-Hill, 1998.
MLA CitationBoyd, Harper W. Marketing Management: A Strategic Approach With a Global Orientation. Boston, Massachusetts: Irwin McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.