APA Citation

Kotler, P., & Armstrong, C. G. (1999). Principles of marketing (8th ed.). Upper Saddle River,New Jersey: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and C. G. Armstrong. Principles of Marketing. 8th ed. Upper Saddle River,New Jersey: Prentice Hall, 1999.

MLA Citation

Kotler, Philip, and C. G. Armstrong. Principles of Marketing. 8th ed. Upper Saddle River,New Jersey: Prentice Hall, 1999.

Warning: These citations may not always be 100% accurate.