Description: Marketing management :

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Marketing management : Strategies and programs /

Main Author:	Guiltinan, Joseph P.
Other Authors:	Gordon, Paul W., Madden, Thomas J.
Published:	New York: McGraw-Hill, c1997.
Edition:	6th ed..
Subjects:	Marketing -- > Management.

Item Description:	Includes bibliography and index
Physical Description:	xvi, 463 p.: ill.; 24 cm..
ISBN:	007114255X