APA Citation

Guiltinan, J. P., Gordon, P. W., & Madden, T. J. (1997). Marketing management: Strategies and programs (6th ed.). New York: McGraw-Hill.

Chicago Style Citation

Guiltinan, Joseph P., Paul W. Gordon, and Thomas J. Madden. Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill, 1997.

MLA Citation

Guiltinan, Joseph P., Paul W. Gordon, and Thomas J. Madden. Marketing Management: Strategies and Programs. 6th ed. New York: McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.