Multi-channel marketing : Maximising market share with an integrated marketing strategy /
| Main Author: | |
|---|---|
| Published: |
Kuala Lumpur:
Golden Books Centre,
c1994.
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| 003 | iicp-my | ||
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| 039 | 9 | |y 200212042144 |z VLOAD | |
| 100 | |a Tynan, Kevin B. | ||
| 245 | 0 | 0 | |a Multi-channel marketing : |b Maximising market share with an integrated marketing strategy / |c Kevin B. Tynan. |
| 260 | |a Kuala Lumpur: |b Golden Books Centre, |c c1994. | ||
| 300 | |a ix, 245 p.; |c 23 cm.. | ||
| 500 | |a includes index | ||
| 999 | |a 1000011025 |b Book |c Open Shelf | ||