APA Citation

Zikmund, W. G. (1997). Exploring marketing research (6th ed.). Fort Worth: Dryden Press.

Chicago Style Citation

Zikmund, William G. Exploring Marketing Research. 6th ed. Fort Worth: Dryden Press, 1997.

MLA Citation

Zikmund, William G. Exploring Marketing Research. 6th ed. Fort Worth: Dryden Press, 1997.

Warning: These citations may not always be 100% accurate.