Marketing /
| Main Author: | |
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| Other Authors: | , |
| Published: |
New York:
Mcgraw-Hill,Inc,
1995.
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| Edition: | 2nd ed.. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxiii, 721 p.: ill.; 28 cm.. |
| ISBN: | 0071138501 |