Description: The elements of copywriting :

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The elements of copywriting : the essential guide to creating copy that gets the results you want

Main Author:	Blake, Gary
Other Authors:	Bly, Robert W.
Published:	New York: Macmillian, 1997.
Edition:	Ist ed..
Subjects:	Advertising copy Journalism -- > Authorship

Item Description:	Include index
Physical Description:	xi,173p.: ill.; 22cm..
ISBN:	0028613384