Contemporary marketing /

Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Published: Chicago: Dryden Press, c1989..
Edition:6th ed..
Series:The Dryden Press series in marketing
Subjects:
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245 0 0 |a Contemporary marketing /   |c by Louis E. Boone, David L. Kurtz.. 
250 |a 6th ed.. 
260 |a Chicago:   |b Dryden Press,   |c c1989.. 
300 |a xxxix, 700, [57] p.:   |b col. ill.;   |c 26 cm.. 
490 |a The Dryden Press series in marketing 
500 |a Includes indexes. 
504 |a Bibliography: p. [N2]-N11. 
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