Contemporary marketing /

Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Published: Chicago: Dryden Press, c1989..
Edition:6th ed..
Series:The Dryden Press series in marketing
Subjects:
Item Description:Includes indexes.
Physical Description:xxxix, 700, [57] p.: col. ill.; 26 cm..
Bibliography:Bibliography: p. [N2]-N11.
ISBN:003022814X