Contemporary marketing /
Main Author: | |
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Other Authors: | |
Published: |
Chicago:
Dryden Press,
c1989..
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Edition: | 6th ed.. |
Series: | The Dryden Press series in marketing
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Subjects: |
Item Description: | Includes indexes. |
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Physical Description: | xxxix, 700, [57] p.: col. ill.; 26 cm.. |
Bibliography: | Bibliography: p. [N2]-N11. |
ISBN: | 003022814X |