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LEADER |
00797cam a2200265 7i4500 |
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20150327090000.0 |
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000000 00 |
020 |
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|a 0749417846
|
039 |
|
9 |
|y 200212042136
|z VLOAD
|
090 |
0 |
0 |
|a 658.802
|b LAN
|
100 |
0 |
|
|a Lancaster, Geoff
|
245 |
0 |
0 |
|a Strategic marketing planning and evaluation /
|c Geoff Lancaster and Lester Massingham.
|
250 |
|
|
|a Ist ed..
|
260 |
|
|
|a London:
|b Kogan Page,
|c 1996.
|
300 |
|
|
|a 187p.:
|b ill.;
|c 22 cm..
|
490 |
|
|
|a Marketing in action series.
|
500 |
|
|
|a Includes index
|
650 |
|
0 |
|a Marketing --
|x Planning
|
700 |
0 |
|
|a Hart, Norman.
|
700 |
0 |
|
|a Massingham, Lester
|
900 |
|
|
|a Universiti Sains Malaysia
|
999 |
|
|
|a 1000009857
|b Book
|c White Spot
|