Strategic marketing planning and evaluation /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Published: |
London:
Kogan Page,
1996.
|
| Edition: | Ist ed.. |
| Series: | Marketing in action series.
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | 187p.: ill.; 22 cm.. |
| ISBN: | 0749417846 |