Lancaster, G., Hart, N., & Massingham, L. (1996). Strategic marketing planning and evaluation (Ist ed.). London: Kogan Page.
Chicago Style CitationLancaster, Geoff, Norman Hart, and Lester Massingham. Strategic Marketing Planning and Evaluation. Ist ed. London: Kogan Page, 1996.
MLA CitationLancaster, Geoff, Norman Hart, and Lester Massingham. Strategic Marketing Planning and Evaluation. Ist ed. London: Kogan Page, 1996.
Warning: These citations may not always be 100% accurate.