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|a Bowersox, Donald J.
|
| 245 |
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|a Strategic marketing channel management /
|c Donald J. Bowersox, M. Bixby Cooper..
|
| 260 |
0 |
|
|a New York:
|b McGraw-Hill,
|c c1992..
|
| 300 |
|
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|a xix, 488 p.:
|b ill.;
|c 24 cm..
|
| 490 |
|
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references (p. 458-459) and index.
|
| 650 |
|
0 |
|a Business logistics.
|
| 650 |
|
0 |
|a Physical distribution of goods.
|
| 650 |
|
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|a Marketing channels --
|x Management.
|
| 700 |
1 |
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|a Cooper, M. Bixby.
|
| 999 |
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|a 1000009782
|b Book
|c White Spot
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