Description: Strategic marketing channel management /

Main Author:	Bowersox, Donald J.
Other Authors:	Cooper, M. Bixby.
Published:	New York: McGraw-Hill, c1992..
Series:	McGraw-Hill series in marketing
Subjects:	Business logistics. Physical distribution of goods. Marketing channels -- > Management.

Physical Description:	xix, 488 p.: ill.; 24 cm..
Bibliography:	Includes bibliographical references (p. 458-459) and index.
ISBN:	0071129162