Bowersox, D. J., & Cooper, M. B. (1992). Strategic marketing channel management. New York: McGraw-Hill.
Chicago Style CitationBowersox, Donald J., and M. Bixby Cooper. Strategic Marketing Channel Management. New York: McGraw-Hill, 1992.
MLA CitationBowersox, Donald J., and M. Bixby Cooper. Strategic Marketing Channel Management. New York: McGraw-Hill, 1992.
Warning: These citations may not always be 100% accurate.