Marketing management : analysis, planning, and control /
| Main Author: | |
|---|---|
| Published: |
Englewood Cliffs, New Jersey:
Prentice-Hall,
c1976.
|
| Edition: | 3rd ed.. |
| Subjects: |
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| 020 | |a 0135579597 | ||
| 039 | 9 | |y 200212042135 |z VLOAD | |
| 090 | 0 | 0 | |a 658.8 |b KOT |
| 100 | |a Shook, Dale N. | ||
| 245 | 0 | 0 | |a Marketing management : |b analysis, planning, and control / |c Philip Kotler. |
| 250 | |a 3rd ed.. | ||
| 260 | |a Englewood Cliffs, New Jersey: |b Prentice-Hall, |c c1976. | ||
| 300 | |a xi, 529 p.; |c 24 cm. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 999 | |a 1000004435 |b Book |c White Spot | ||