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Marketing management :
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Marketing management : analysis, planning, and control /
Main Author:
Shook, Dale N.
Published:
Englewood Cliffs, New Jersey:
Prentice-Hall,
c1976.
Edition:
3rd ed..
Subjects:
Marketing --
>
Management.
Holdings
Description
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Physical Description:
xi, 529 p.; 24 cm.
ISBN:
0135579597
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