Massingham, L., & Lancaster, G. (1990). Mini cases in marketing. Oxford: Butterworth-Heinemann.
Chicago Style CitationMassingham, Lester, and Geoff Lancaster. Mini Cases in Marketing. Oxford: Butterworth-Heinemann, 1990.
MLA CitationMassingham, Lester, and Geoff Lancaster. Mini Cases in Marketing. Oxford: Butterworth-Heinemann, 1990.
Warning: These citations may not always be 100% accurate.