Cover Image

Marketing

Main Author: Etzel, Michael J.
Other Authors: Stanton, William J., Walker, Bruce J.
Published: New York: McGraw-Hill, c1997.
Edition:11th ed..
Subjects:
Marketing.
Item Description:Includes index
Physical Description:xxi, 624, B-14, N-19, P-2, G-17, I-32 p.: ill.; 26 cm.
ISBN:0070189544

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