Etzel, M. J., Stanton, W. J., & Walker, B. J. (1997). Marketing (11th ed.). New York: McGraw-Hill.
Chicago Style CitationEtzel, Michael J., William J. Stanton, and Bruce J. Walker. Marketing. 11th ed. New York: McGraw-Hill, 1997.
MLA CitationEtzel, Michael J., William J. Stanton, and Bruce J. Walker. Marketing. 11th ed. New York: McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.