Essentials of marketing /
Main Author: | McCarthy, E. Jerome |
---|---|
Other Authors: | Perreault, William D. |
Published: |
Burr Ridge, Illinois:
Irwin,
c1994.
|
Edition: | 6th ed.. |
Subjects: |
Similar Items
-
Basic marketing/ by E. Jerome McCarthy [and] William D. Perreault, Jr.
by: McCarthy, E. Jerome
Published: (1984) -
Basic marketing : a managerial approach / by E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.
by: McCarthy, E. Jerome
Published: (1997) -
Basic marketing : a managerial approach / by E. Jerome McCarthy, William D. Perreault.
by: McCarthy, E. Jerome
Published: (1990) -
Basic marketing : a global-managerial approach / by Jerome E. McCarthy,.
by: McCarthy, E. Jerome
Published: (1993) -
Basic marketing : a global-managerial approach / by William D. Perreault, Jr. and E. Jerome McCarthy.
by: Perreault, William D.
Published: (2005)