Description: Essentials of marketing /

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Essentials of marketing /

Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D.
Published:	Burr Ridge, Illinois: Irwin, c1994.
Edition:	6th ed..
Subjects:	Marketing.

Item Description:	Includes index
Physical Description:	xxiii, 552 p.: ill.; 27 cm.
ISBN:	0256127468