McCarthy, E. J., & Perreault, W. D. (1994). Essentials of marketing (6th ed.). Burr Ridge, Illinois: Irwin.
Chicago Style CitationMcCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing. 6th ed. Burr Ridge, Illinois: Irwin, 1994.
MLA CitationMcCarthy, E. Jerome, and William D. Perreault. Essentials of Marketing. 6th ed. Burr Ridge, Illinois: Irwin, 1994.
Warning: These citations may not always be 100% accurate.