APA Citation

Taylor, J. W. (1997). Marketing planning: A step-by-step guide. Englewood Cliffs, New Jersey: Prentice Hall.

Chicago Style Citation

Taylor, James W. Marketing Planning: A Step-by-step Guide. Englewood Cliffs, New Jersey: Prentice Hall, 1997.

MLA Citation

Taylor, James W. Marketing Planning: A Step-by-step Guide. Englewood Cliffs, New Jersey: Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.