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Fundamentals of marketing /
Holdings
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Fundamentals of marketing /
Main Author:
Stanton, William J.
Other Authors:
Miller, Kenneth E.
,
Layton, Roger A.
,
Rix, Peter
Published:
Roseville, New South Wales:
McGraw-Hill Book Company Australia Pty. Ltd.,
1996.
Edition:
2nd ed..
Subjects:
Marketing.
Holdings
Description
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