00963cam a2200289 7i4500 0000003525 20150325090000.0 iicp-my 20030411154100.0 000000 00 0256198519 200304111541 staff 200212042134 VLOAD 658.800994 MCC McCarthy, E. Jerome Basic marketing : a managerial approach by E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. 2nd Aus.ed.. Sydney: McGraw-Hill, c1997. xiii, 768 p.: ill; 26 cm.. Includes index Marketing -- Australia Marketing -- New Zealand Perreault, William D. Quester, Pascale G. 1000010217 Book White Spot 1000016381 Book Yellow Spot 1000016382 Book White Spot 1000016383 Book White Spot