|  |  |  |  | 
| LEADER | 00963cam a2200289 7i4500 | 
| 001 | 0000003525 | 
| 005 | 20150325090000.0 | 
| 003 | iicp-my | 
| 005 | 20030411154100.0 | 
| 008 | 000000                       00 | 
| 020 |  |  | |a 0256198519 | 
| 039 |  | 9 | |a 200304111541 
  |b staff 
  |y 200212042134 
  |z VLOAD | 
| 090 | 0 | 0 | |a 658.800994  
  |b MCC | 
| 100 |  |  | |a McCarthy, E. Jerome | 
| 245 | 0 | 0 | |a Basic marketing :  
  |b a managerial approach   
  |c by E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. | 
| 250 |  |  | |a 2nd Aus.ed.. | 
| 260 |  |  | |a Sydney:  
  |b McGraw-Hill,  
  |c c1997. | 
| 300 |  |  | |a xiii, 768 p.:  
  |b ill;  
  |c 26 cm.. | 
| 500 |  |  | |a Includes index | 
| 650 |  | 0 | |a Marketing --  
  |z Australia | 
| 650 |  | 0 | |a Marketing --  
  |z New Zealand | 
| 700 |  |  | |a Perreault, William D. | 
| 700 |  |  | |a Quester, Pascale G. | 
| 999 |  |  | |a 1000010217 
  |b Book 
  |c White Spot | 
| 999 |  |  | |a 1000016381 
  |b Book 
  |c Yellow Spot | 
| 999 |  |  | |a 1000016382 
  |b Book 
  |c White Spot | 
| 999 |  |  | |a 1000016383 
  |b Book 
  |c White Spot |