Cover Image

Basic marketing : a managerial approach

Main Author: McCarthy, E. Jerome
Other Authors: Perreault, William D., Quester, Pascale G.
Published: Sydney: McGraw-Hill, c1997.
Edition:2nd Aus.ed..
Subjects:
Marketing -- > Australia
Marketing -- > New Zealand
Item Description:Includes index
Physical Description:xiii, 768 p.: ill; 26 cm..
ISBN:0256198519

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