McCarthy, E. J., Perreault, W. D., & Quester, P. G. (1997). Basic marketing: A managerial approach (2nd Aus.ed.). Sydney: McGraw-Hill.
Chicago Style CitationMcCarthy, E. Jerome, William D. Perreault, and Pascale G. Quester. Basic Marketing: A Managerial Approach. 2nd Aus.ed. Sydney: McGraw-Hill, 1997.
MLA CitationMcCarthy, E. Jerome, William D. Perreault, and Pascale G. Quester. Basic Marketing: A Managerial Approach. 2nd Aus.ed. Sydney: McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.