00563cam a2200193 7i4500 0000003208 20150325090000.0 iicp-my 20021204213300.0 000000 00 200212042133 VLOAD 658.83 CHU Churchill, Gilbert A. Basic marketing research Gilbert a. churchill, Jr.. 1st ed.. Chicago: Dryden Press, 1988. xvii, 765 p.: ill.; 28 cm. Marketing research. 1000003580 Book Yellow Spot