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Marketing management :
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Marketing management : analysis, planning, implementation, and control /
Main Author:
Shook, Dale N.
Published:
New Jersey:
Prentice Hall,
c1994..
Edition:
8th ed..
Subjects:
Marketing --
>
Management.
Holdings
Description
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Item Description:
Includes index.
Physical Description:
xxix, 801p.: ill.; 26 cm..
ISBN:
0130980056
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