Shook, D. N. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.). New Jersey: Prentice Hall.
Chicago Style CitationShook, Dale N. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. New Jersey: Prentice Hall, 1994.
MLA CitationShook, Dale N. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. New Jersey: Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.