Marketing plans : how to prepare them, how to use them /

Main Author: McDonald, Malcolm H.B.
Published: Oxford: Butterworth Heinemann, c1995.
Edition:3rd ed..
Subjects:
LEADER 00667cam a2200217 7i4500
001 0000002728
005 20150325090000.0
003 iicp-my
005 20021204213100.0
008 000000 00
020 |a 075062213X  
039 9 |y 200212042131  |z VLOAD 
090 0 0 |a 658.802   |b MCD 
100 |a McDonald, Malcolm H.B.  
245 0 0 |a Marketing plans :   |b how to prepare them, how to use them /   |c Malcolm H. B. McDonald. 
250 |a 3rd ed.. 
260 |a Oxford:   |b Butterworth Heinemann,   |c c1995. 
300 |a xiii, 485 p.:   |b ill.;   |c 24 cm. 
500 |a Includes index 
650 0 |a Marketing --   |x Planning  
999 |a 1000007091  |b Book  |c Yellow Spot