APA Citation

McDonald, M. H. (1995). Marketing plans: How to prepare them, how to use them (3rd ed.). Oxford: Butterworth Heinemann.

Chicago Style Citation

McDonald, Malcolm H.B. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford: Butterworth Heinemann, 1995.

MLA Citation

McDonald, Malcolm H.B. Marketing Plans: How to Prepare Them, How to Use Them. 3rd ed. Oxford: Butterworth Heinemann, 1995.

Warning: These citations may not always be 100% accurate.