00755cam a2200217 7i4500 0000002550 20150325090000.0 iicp-my 20030402163300.0 000000 00 0135634792 200304021633 staff 200303181014 staff 200212042130 VLOAD 658.8 KOT Kotler, Philip Marketing management : analysis, planning, implementation, and control by Philip Kotler.. 7th ed.. Englewood Cliffs, N.J.: Prentice-Hall, c1991.. xxvi, 756 p.: ill.; 29 cm.. Includes bibliographical references and indexes. Marketing -- Management. MIM 006407 Book White Spot