Marketing management : analysis, planning, implementation, and control

Main Author: Kotler, Philip
Published: Englewood Cliffs, N.J.: Prentice-Hall, c1991..
Edition:7th ed..
Subjects:
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100 |a Kotler, Philip  
245 0 0 |a Marketing management :   |b analysis, planning, implementation, and control   |c by Philip Kotler.. 
250 |a 7th ed.. 
260 |a Englewood Cliffs, N.J.:   |b Prentice-Hall,   |c c1991.. 
300 |a xxvi, 756 p.:   |b ill.;   |c 29 cm.. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing --   |x Management.  
999 |a MIM 006407  |b Book  |c White Spot