00521cam a2200193 7i4500 0000001318 20150327090000.0 iicp-my 20021204212600.0 00000013 00 eng 00222429 JICP/00055 200212042126 VLOAD J JOU Journal of Marketing. Chicago: American Marketing Association, ?. University Malaya Co-op Jan. 1996 - Dec. 1996 1000007611 Book Open Shelf